Mercedes has registered a series of EQ model names as it gears up to launch its MEQ sub-brand into the electric car market
Mercedes’ forthcoming range of pure-electric vehicles is likely to be called ‘EQ’, Auto Express understands.
The German brand is known to be developing a pure-EV range designed to take on not only Tesla but also pure-electric vehicles due from Porsche, Audi and Jaguar over the next two to three years. Speculation has suggested that Merc could spin off its EVs into an entirely separate sub-brand – more detached from the three-pointed star than BMW’s i range is from its parent firm.
However, recent trademark applications suggest that Mercedes is lining up a range of vehicles that will carry the ‘EQ’ prefix in their names – and that they’re likely to exist under a more conventional sub-brand called MEQ. The firm has asked to register everything from EQA and EQB through to EQX. It has also applied to register slogans including ‘EQ inside’, ‘EQ boost’ and ‘Generation MEQ’; these would probably be used in the firm’s marketing material for the new range of vehicles.